1. Instead of Pride: Humility

A healthy business listens before it assumes. It admits what it does not know, learns from customers, respects the people doing the work, and stays open to being wrong.

 

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2. Instead of Greed: Stewardship

​A strong business pursues profit responsibly. It protects the long-term health of its customers, employees, partners, and community instead of extracting as much as possible in the short term.

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3. Instead of Lust: Discipline

​A focused business does not chase every shiny opportunity, trend, or technology. It chooses what aligns with its purpose, capabilities, and customers’ actual needs.​

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4. Instead of Envy: Clarity

​A grounded business does not obsess over competitors. It understands its own value, serves its own customers well, and improves from a place of purpose rather than comparison.

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5. Instead of Gluttony: Simplicity

A wise business avoids excess: too many tools, too many meetings, too many features, too many priorities. It creates space for what matters and removes what slows people down.

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6. Instead of Wrath: Accountability

A mature business handles conflict directly and constructively. It solves problems without blame and focuses on what needs to change.

 

 

7. Instead of Sloth: Intentional Action

​A resilient business does not avoid difficult decisions. It documents, improves, follows through, and keeps moving, especially when the work is unglamorous but necessary.